Penske Automotive Marketing Coordinator (Intern) - Arizona Management Company in Phoenix, Arizona
The Marketing Coordinator supports dealership business development and marketing efforts across stores and departments to drive sales growth and repeat and referral business.
Liaison to the Area VP and store General and Department Managers, responsible for establishing and maintaining successful procedures to the execution of digital sales growth initiatives and customer relationship management
Assists with the creation and maintenance and optimization of dealership websites
Reports and tracks effectiveness of customer retention campaigns and productivity changes associated with CRM and related digital efforts
Identifies and implements new methods to improve dealership systems, processes, traffic management and other means to better manage marketing strategies and increase ROI on related initiatives
Takes actions to promote the integration/synchronicity of dealership CRM, DMS and phone systems
Pursues measures to promote the development of marketing best practices and SOPs
Collaborates with management teams to define marketing strategies and conducts trainings, runs reports and otherwise manages projects to meet the goals of preferred strategies
Coordinates in-store marketing initiatives
Reviews company reputation across social media platforms and takes a number of steps, both internal and external, to maintain and improve the image of dealerships
Communicates current initiatives/strategies to managers and provides updates as necessary
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
All other duties as assigned.
The Company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by state or federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information.
Req Number: 11218
Dealership: Arizona Management Company
Location Address: 7015 East Chauncey Lane