Penske Automotive

Job Information

Penske Automotive Internet Manager - Lexus San Diego in San Diego, California

Summary/Objective

The Internet Manager responds to internet based customer inquiries and ensures that the dealership actualizes its maximum profit potential in accordance with dealership and Corporate established goals. The Internet Manager is also familiar with online best practices related to general website usage in the automotive industry.

Essential Functions

  • Meets all goals and objectives including but not limited to response time, number of Internet leads received, appointments set, and personal sales goals.

  • Checks CRM frequently and responds to inquiries immediately. Ensures messages not sales related have been forwarded to the appropriate personnel for prompt attention.

  • Coordinates Internet promotions with other dealership sales promotions and other advertising mediums.

  • Ensures that the web address (www.mydealership.com) is prominently displayed throughout the dealership, including but not limited to business cards, email signatures, flyers and all other appropriate dealership advertising assets.

  • Keeps current with online services and various 3 rd Parties on the Internet to act as a liaison with any services the dealership uses to promote the dealership or advertise the dealership through the Internet

  • Works with website host and support team to ensure the website content is frequently updated to attract new and repeat visitors.

  • Ensures that vehicle photos and videos reflect current inventory.

  • Communicates effectively with Internet customers and prospects according to their preferred method of communication, whether by phone, by email or text message (using approved methods).

  • Maintains general knowledge of dealership products and services and coveys this information effectively to customers.

  • Directs customers to product information resources, including those available on the Internet.

  • Utilizes the CRM tool to assist in maintaining an ongoing customer database and to utilize features of the tool to capture repeat business.

  • Understands the Federal, State, and Local laws that govern retail automobile sales and ensures that internet programs and online disclaimers are in compliance.

  • Utilizes reporting systems required by general management, the manufacturer and Corporate

  • Ensures that the work areas are kept clean.

  • Follows all attendance and punctuality standards with adherences to timekeeping standards.

  • Follows the Company's Code of Business Ethics and Conduct.

  • Understands and follows all work rules and procedures and follows lawful directions from Supervisors or management.

  • Upholds the company's non-disclosure and confidentiality policies and agreements.

  • Maintains a professional appearance for self and subordinates in accordance with company policy.

  • Attends pertinent training on request.

  • Assists with organizing and attends special events held at dealership or in the community.

  • Attends company meetings as required.

  • Other duties as assigned.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

EEO Statement

The Company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by State or Federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information.

Req Number: 8846

Type: Full-time

Dealership: Lexus San Diego

Location Address: 4970 Kearny Mesa Rd.

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